Google punishing websites for not being ‘mobile-friendly’

From April 21, 2015, Google began rolling out it’s ‘mobile-friendly’ algorithm. This change outranks both Panda and Penguin algorithms in terms of its scale of impact on search results.

The change comes down to one very important criterion: whether your website, landing pages, and blog are fully optimised for mobile.

What does ‘optimised’ and ‘mobile-friendly’ mean?

As the term ‘mobile-friendly’ suggests, an optimised website presents well regardless of the screen size being used to view the website. An optimised website ‘adjusts’ it’s content to ensure the visitor can read and click content without the need to zoom. In a nutshell, Google do not want their top search results to include websites that are unsatisfying and awkward to view.

Here’s what Google had to say prior to the activation…

Starting April 21 [2015], we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.

Test your website now!

Google provide a Mobile-Friendly Test Tool. Enter your website’s address and you’ll get one of the following results…


What impact will this Google update have on your website?

If your website passes the ‘mobile-friendly’ test, it’s all good news! Not only will your website be included in mobile search results, but all of your ‘non-mobile-friendly’ competitors will be below your website!

If your website fails the ‘mobile-friendly’ test, your website’s ranking in Google will drop and you will lose the vast majority of the search traffic from mobile devices (phones, iPads, tablets). However, your website’s ranking for searches made from normal size screens, such as desktop computers and laptops will remain unchanged.

Contact us if you have any question about Google’s ‘Mobilegeddon’ update.

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